H2R Design was inspired to create a physical representation of the brand tag ‘explore without borders’ with the free-flowing spaces and playful touches re-defining the Rove experience for Rove Hotel, at Dubai Parks and Resorts.

Although there are many subtle nods to the adjacent theme parks, the design keeps an overall balance of sophistication and avoids being too thematic. However, the detailing and art direction exude the Rove personality: Artsy, cool, and fun, interlacing a world of wonder and thrills.

“We designed this space with the contemporary generation of travelers in mind and developed ways to keep them connected and engaged. Our aim was to harmoniously bring together four contrasting elements including the bold amusement park themes, UAE’s culturally inspired surroundings, the need for connectivity and the essentials of hotel stay tranquility. We achieved that by creating a natural flow from room to room and throughout the public spaces of the property”, explained Husain Room, Co-Founder of H2R Design.

The artwork selected throughout the hotel celebrates the brand ethos linking to the context of location, adding character and voice. In the lobby, guests are greeted with a “Marhaba” sign written in Arabic on the ceiling with lights, and local artist Tarsila Schubert was commissioned to create the lenticular wall artwork at the entrance. The Rove pin drop is tilted, as though it is breaking off, to accentuate the playfulness of the context the hotel is in.