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Creating a space that can celebrate the combination of high-quality desserts in a tranquil ambience, creating a unique & uplifting experience that is anything but plain .

We created the brand identity and interior harmoniously. Holistically we wanted to create a neutral expression allowing all the creative & wonderful dessert offerings to speak for themselves. Hence why the concept is called PLAIN, with the food being anything but plain.

Monochromatic, neutral spaces with a hint of soft colours with touches of warmth from timber furniture & panelling on some joinery items. Mostly tonal & neutral. Custom line illustrations were also introduced, giving the brand a harmonious balance between elegance and play.