Brew Jumeirah

Tasked with refreshing the café while preserving its emotional connection with loyal customers, H2R created an environment that feels both familiar and elevated.

The design celebrates Brew’s established DNA, seamlessly interwoven with the character of its seaside surroundings. At the heart of the project is “Brew Me Up,” a concept that brings together diverse textures, shapes, and layers to form a cohesive whole. This approach honors Brew’s history while shaping a fresh, site-specific identity that resonates with both the community and its coastal context.

A shift from Brew’s signature green to a calming blue palette reflects the nearby sea, complemented by terracotta and earthy tones that ground the space with warmth and texture. Minimalist lines are paired with tactile richness rough plaster, timber, metal accents, and soft curtains while carefully curated lighting enhances depth and detail.

The tiled counter, inspired by Brew’s Mirdif branch, reinforces brand con- tinuity, while built-in seating and flowing layouts encourage both connec- tion and quiet retreat. Renovating within an existing structure presented challenges, yet H2R’s creative solutions ensured the café remained true to Brew’s identity while feeling naturally at home by the coast.