Asma Alshaya

To showcase the high-end luxury jewellery and electric vintage watch store, H2R Design focused on making the displays and interiors work in harmony, with a brief to capture the niche collection of items and create a seamless transition into a sophisticated utopia.

With the inspiration for the design derivative of diamonds themselves, H2R used the raw, clean, and pure characteristics of the jewellery pieces to take visitors to the boutique store on an aesthetic discovery of earthy textures that are contrasted with the translucency and purity of the high-end display items. The store focuses on warm and dark tones to convey both a soft inviting presence as well as exclusive sophistication, acting as the perfect natural backdrop to let the products shine.