H2R DESIGN

A passionate, hardworking team of creatives based in Dubai, specialising in creating experiences, building brands, and shaping environments.

TGI Fridays

The casual-dining American restaurant chain is a household name across the world with instantly recognisable branding, and a fun, family-friendly atmosphere and menu.

Everybody knows TGI Fridays for its famous red and white branding and its memorabilia adorned walls. In line with this, an impressive wall with 3D dynamic backlit letters lighting up to reveal relevant descriptions that embodies TGIF’s customer experience, was created. This eye-catching statement red section also complements the red communal tables and serves as a focal point of interest in the space.

Around the restaurant, much-loved timeless memorabilia are framed in vitrines while modern monochrome posters feature the TGI Fridays letters on iconic city landmarks. The music and sports posters featured in the space are a reminiscent touch to the original TGI Friday’s.

Location:

Al Wahda Mall Abu Dhabi and Ibn Battuta Mall Dubai

Industry:

F&B

Completion:

2022