Plain

Plain brings a unique handcrafted concept to Dubai – creating delicious desserts that are – Anything But Plain.

Our aim was to create a clean yet attractive aesthetic that would complement Plain’s wide range of flavors and desserts, but would still allow the products to stand out.

We were able to achieve this through a simple yet sophisticated logo and clean typography paired with a playful personality that is evident through the pastel colour palette, which becomes the brands main identifier, creative photography and general tone of voice. Custom line illustrations were also introduced, giving the brand a harmonious balance between elegance and play.

Approachable and rooted in community Plain becomes a go-to companion for gatherings, events and upcoming dine in!