Plain

We worked on the design and fit out of PLAIN, a new handcrafted dessert concept homegrown in the UAE. Located in Mirdiff City Centre, the new unit in the mall was designed to create a space that celebrates the combination of high-quality desserts in a tranquil ambience, within a unique and uplifting experience.

The aim was to create a clean yet attractive aesthetic that would compliment PLAIN’s wide range of flavours and desserts, while still allowing the products to stand out.

We develop the brand identity and interiors harmoniously, creating a neutral expression allowing all the creative and wonderful dessert offerings to appear as anything but plain.