H2R Design’s contemporary dining conceptPublish by : G and G Magazine ,
H2R DESIGN, was commissioned to design Third Avenue Boutique, a quintessentially stylish fine dining restaurant situated in The Dubai Mall’s luxurious Fashion Avenue extension.
The design aesthetic of Third Avenue Boutique is wholly contemporary from the shopfront glass façade with large scale gradient, respectfully classic to its metal arches, to the layered ceiling paneling.
Another unique feature includes the floor to ceiling digital light boxes on the restaurant’s walls. The light box displays have graphics that change periodically to showcase themes that match the menu. These themes set the moods of the space while also inspiring seasonal menu appetites.
The overall furnishing style at Third Avenue Boutique is contemporary; however, classic shapes and textures were used to further support the lush atmosphere. The chairs in particular with their velour fabrics, deep colors and idyllic curvature represent the modern feel yet capturing timeless design.
Some design challenges were presented along the way that were mainly attributed to architectural constraints such as the ceiling. Due to mall’s architectural and complex service ceiling, the team had to work on it in three levels (visibly seen as ceiling drops or steps) instead of having one flat high ceiling that was in the original design.
Additionally, as the unit was fused together from two different spaces, a challenge was finding an element that unified both spaces together. The luxe marble flooring achieved that and married the two spaces seamlessly.