H2R Design provided the full interior design for the three-star Rove Hotel at Dubai Parks and Resorts including 579 rooms, public spaces, furniture, lighting, and accents. The brief was to create a space for thrill-seeking ‘rovers’ to enjoy while being in the heart of the action.

H2R Design was inspired to create a physical representation of the brand tag ‘explore without borders’ with the free-flowing spaces and playful touches re-defining the Rove experience.

With respect to its location, the design firm took particular themes from each of the three exciting theme parks and water park and merged them into an eclectic hotel stay experience taking into consideration the mindset of today’s travellers. Although there are many subtle nods to the adjacent theme parks, the design keeps an overall balance of sophistication and avoids being too thematic. However, the detailing and art direction exude the Rove personality: Artsy, cool, and fun, interlacing a world of wonder and thrills.

“We designed this space with the contemporary generation of travellers in mind and developed ways to keep them connected and engaged. Our aim was to harmoniously bring together four contrasting elements including the bold amusement park themes, UAE’s culturally-inspired surroundings, the need for connectivity and the essentials of hotel stay tranquillity. We achieved that by creating a natural flow from room to room and throughout the public spaces of the property”, explained Husain Room, co-founder of H2R Design.

The artwork selected throughout the hotel celebrates the brand ethos linking to the context of location, adding character and voice. In the lobby, guests are greeted with a “Marhaba” sign written in Arabic on the ceiling with lights, and local artist Tarsila Schubert was commissioned to create the lenticular wall artwork at the entrance. The Rove pin drop is tilted, as though it is breaking off, to accentuate the playfulness of the context the hotel is in.

Hand-tufted carpets installed at the reception area symbolise queues at carnival rides while other areas are defined with full immersion colour blocking such as the yellow game room and suitcase lockers.

Hanging rattan lights highlight the higher tables and create zoning within the space. Communal tables have been equipped with internet connections to serve as working stations. Metal Tolix chairs used in all the other Rove properties have also been included, linking to the brand identity.